2018 Super Bowl LII


In October 2017, Two Owls were fortunate enough to partner with PepsiCo, NFL Green, U.S. Bank Stadium, and a variety of other stakeholders to conduct a waste audit at U.S. Bank Stadium in preparation for the 2018 “Zero Waste” Super Bowl LII. Our feasibility study contributed to the success of the zero-waste event by defining their current diversion rate and identifying key outliers in their waste stream at the stadium. From Two Owls’ study, U.S. Bank Stadium was then able to work with several partners to provide recovery outlets for materials that were found in the audit, contributing to the overall success of a Zero Waste Super Bowl.